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Diverge / Visual Identity Design

Visual Identity Design.

A recognisable identity.
Consistently applied.

Your visual identity connects your logo, colours, typography and imagery. We design these elements as a system, so your website, documents and marketing materials look like they come from the same organisation.

We can create a new identity or update an existing one as your organisation changes.

You get the files and guidance needed to use the identity across print and digital. Clear rules make it easier for your team and suppliers to keep things consistent.

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What we design.

Logo design

A mark that identifies you.

A logo and the variations needed for different sizes, backgrounds and formats, from a website header to printed materials.

Visual system

More than a logo.

Colour palettes, typography, graphic elements and image direction that work together across your communications.

Guidelines and files

Ready for your team to use.

Brand guidelines explain how to apply the identity. Organised artwork files help your team and suppliers use the right assets.

From direction
to application.

We start by understanding your organisation, audience and where the identity needs to appear. We develop design directions, review them with you and refine the chosen approach.

We show how the identity works in real applications, such as a website, presentation or business card. These examples help you see how the elements fit together before handover.

View past projects ↗
Visual identity

Creating a brand
or updating one?

Tell us where you are now and what you need the identity to support.

Get a quote ↗