← Selected work

Case study

Icon Electrical

Branding and a website for a Canberra electrical contractor. A confident identity, clearer services and a portfolio built to show the work.

Icon Electrical redesigned homepage with its logo, commercial electrical positioning and yellow enquiry buttons
The client

Icon Electrical

Our work

Branding
Website design & build

The business

Commercial and new build electrical contractors in Canberra

Visit Icon Electrical ↗
The direction

Good work deserves
to be seen.

Icon Electrical has a portfolio spanning commercial fitouts, new builds and residential developments. We brought the brand and website together to give that work a clearer, more confident presence.

The new website introduces what the team does, where they work and how to get in touch. Project photography, a bold dark palette and bright yellow accents give visitors a clear first impression.

Before & after

From a list of projects.
To a portfolio to explore.

The previous Projects page presented the work as a simple text list. The new page adds category filters, project cards and links to individual projects, giving visitors more ways to understand the work behind each name.

BeforePrevious Projects page
Previous Icon Electrical Projects page: a dark layout with a text-only list of projects
Client-supplied screenshot of the archived Projects page.
After ↗Redesigned Projects page
New Icon Electrical Projects page with the logo, category filters and a grid of project cards
The same page on the new website. Tap either image for a closer look.
The brand

A confident look.
A clearer message.

The distinctive ICON wordmark anchors the identity. Charcoal, white and electric yellow carry it through the website, while generous typography and project imagery make the content easy to scan.

Commercial and new build electrical work takes centre stage. Service sections explain the offer, featured projects show its range, and prominent phone and quote links make the next step easy to find.

Across screens

Ready for the
next enquiry.

On mobile, the headline, branding and enquiry buttons stay prominent. Visitors can explore the work and contact the team from wherever their next project begins.

Explore the live portfolio ↗
Icon Electrical mobile homepage with logo, service headline and enquiry buttons
The new website on mobile.
Your next website

Let your website
show what you can do.

Explore our website plans ↗